The Sales Funnel For Effective Online Marketing
The sales funnel has been an essential element of traditional marketing and business for many years. Recently however, it appears that funnels are getting talked about everywhere on the internet.
People want to learn more about the concept of marketing and how it can be utilized in their online business marketing efforts. If you'd like to learn more about the sales funnel to help you with efficient Internet marketing I invite you to read on.
The Sales Funnel: What is it?
A marketing funnel does not actually refer to the concept of a funnel. For this marketing concept, the use of the term funnel is to visually and define the process of selling from beginning to the end. The funnel is an easy comparison since it allows potential customers to "Unqualified potential customers" on the top and narrower chances for conversions to sales at the lower levels.
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The top of the funnel or entry point to the funnel are those people we might consider to be "unqualified prospects" These are people who might require your products or services, but you have not yet contacted them. After several sales and promotions you'll have people who have purchased your product or service.
A lead generation funnel's effectiveness is also due to the capability to monitor the activities of your customers throughout the sales process. The sales funnel allows you to anticipate the amount of potential customers that will eventually be customers by determining the qualified prospects at each stage.
A sales funnel will aid you in determining the areas where your sales strategy is failing or successful, or whether your campaign is not getting enough prospects. This information allows you to decide where you should focus your attention and work to maintain sales at the necessary level as well as, to achieve your marketing objectives. It is used to track and control the sales process of customers.
The Front - End or the Sales Funnel Top
The top of your sales funnel is going to be the most active area of your process and requires the most consistent testing. There is no limit to your creativity or resources in front-end strategies.
The primary goal of the front-end will be to draw in prospective customers and turn those buyers into buyers further through the sales funnel.
Once a prospective client decides to sign up for your offer, they become "qualified". This is where the prospective customer, or "Unqualified Prospect", becomes a qualified lead. They've taken action which suggests they might be interested in your product or service.
You must create targeted traffic to your blog, website or squeeze page in order for your front-end system to function. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posting, forum posting and many other sources are some of the most effective methods and resources.
There are a variety of ways to "qualify" an "unqualified prospect. One of the most effective is the squeeze page. Here you can offer something of value that is connected to your service or product that they can obtain for no cost or at a reduced price in exchange of their email. The items offered range from newsletters, video, ebooks, e-mail courses as well as related reports.
We can see that the front-end of your sales funnel is where people are drawn into your sale funnel. What happens to the reverse-end of your sales funnel?
The Bottom or Back-End of the Funnel
The bottom, or back end of the funnel is where the major profit and sales take place. This is typically the place where you sell your most expensive products. These would all be related to the same niche however in a different format like audio, video or live interaction.
The main difference concerning the front end and the back-end is regarding the kind of customer as well as the price of the service or product that is being provided.
It's true that only one percent, or 1-2%, from the overall number of folks entering into your front - end will finish up at the back end. Because a few people will spend more money, it's okay.
You see, that although front-end products and services can cost under $100, back-end items and services are typically priced in the 100s or 1000's. This means that the lowest end of the sales channel, which is also called the back-end is the primary source of revenue.
The sales funnel is as complex or simple as you would like to make it, so long you have the proper resources and the right ideas.
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